ScentSational Technologies -- Scented and Flavored Packaging

About Scented and Flavored Packaging a product from ScentSational Technologies, recently awarded by the Scent Marketing Institute for "unique implementation of scent marketing technology by incorporating scent delivery systems in state of the art digital presentation devices."

Scent Marketing Institute

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Clipped from: Scent Marketing Institute



In marketing, scent can be highly effective in helping us distinguish one product from another. It can trigger a memory or desire that influences a purchase decision. Alternatively, scent can remind us of pleasant associations, whether that is "home", the beach or a meadow. These associations help to create an environment in which we feel comfortable, "at home". In a consumer setting this impacts our decision to stay longer and consume more.

Marketing

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Clipped from: Scented and Flavored Packaging - ScentSational Technologies

Brand-Enhancing Flavored Packaging

Of the five senses, smell is the only one that has a direct pathway to the brain.

Smell is our only sense that's initially processed in the limbic lobe - the brain's emotional center.

How Smell Effects Taste

The human tongue can only detect 4 basic taste sensations. Sweet, Sour, Bitter & Salty, plus a 5th sensation called...

Click below to see how and why our ScentSational products work.

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Technology

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Clipped from: Scented and Flavored Packaging - ScentSational Technologies

ScentSational's technology utilizes the natural, scientifically proven power of pleasant aroma to overcome a number of product and packaging challenges in the food and beverage category.

Related:
Smellmarks: Trademarking Scents - Advertising Lab: future of advertising and advertising technology
Scent Marketing Institute
Scented and Flavored Packaging - ScentSational Technologies
Scented and Flavored Packaging - ScentSational Technologies - Technology