2010-06-04

Walk on Water (Liquid Mountaineering) Hoax

Walk on water (Liquid Mountaineering)




Hi-Tec hoax film breaks four million mark on YouTube

Sportswear firm Hi-Tec has revealed itself as the brand behind a hoax viral campaign that depicted people walking on water, which has attracted nearly 4.5 million views on YouTube.

Dubbed 'Liquid Mountaineering', the viral is a three-minute long pseudo-documentary featuring three men who manage to run across a lake thanks to the water-repellant qualities of their Hi-Tec shoes.



As many of you will have seen, there has been a video sweeping the Internet worldwide under the name Liquid Mountaineering, amassing more than 4million youtube views to date and featuring heavily in the media  [...]

The documentary-type film features three guys running on water thanks to the water repellent qualities of their Hi-Tec shoes.

Many have questioned whether the video is real or not... take a look and see what you think!


Making Of Hi Tec Liquid Mountaineering



Sources
YouTube - Walk on water (Liquid Mountaineering)
http://www.youtube.com/watch?v=Oe3St1GgoHQ
Hi-Tec hoax film breaks four million mark on YouTube - Brand Republic News - Brand Republic
http://www.brandrepublic.com/News/1006855/Hi-Tec-hoax-film-breaks-four-million-mark-YouTube/
Hi-Tec Sports | The Original Lightweight Footwear Company
http://www.hi-tec.com/us/liquid-mountaineering
YouTube - Making Of Hi Tec Liquid Mountaineering
http://www.youtube.com/watch?v=vblhBmHKW5s&feature=player_embedded

Related
“Liquid Mountaineering” Video Unveiled As Branded Hoax - PSFK
http://www.psfk.com/2010/06/liquid-mountaineering-video-unveiled-as-branded-hoax.html
Hi Tec Outdoor Shoes, Hiking Boots, Walking Sandals: Waterproof & Lightweight
http://www.hi-tec.com/us/
CCCP
http://www.cccp.nl/
YouTube - Hi-Tec Sports ion-mask Technology
http://www.youtube.com/watch?v=fYDZNWeDN70&feature=player_embedded
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